“100 Million Mastery Club”
I have been hanging out in this facebook group online.
It’s full of Alex Hormozi fanboys and groupies.
And yes, I am in it so you caught me out…
But that’s not the point.
Daily, members of the group are asking q’s.
Confused.
And
Overwhelmed.
They are looking for the next thing to learn
To get their “No Brainer” offers out.
Or
“How do I make it more no brainer”
The problem:
They think they know offers because they have read 100 million dollar offers.
They have an idea, a theory, a big picture view.
But they don’t understand the parts, the pieces of the whole, human behaviour, or even the real problems of their ideal clients.
They are building windows and then trying to install them into a frame less house.
Then wonder why they just fall to the ground and smash to pieces.
You need to understand the pieces to truly know the whole.
A house isn’t built by knowing what a house is.
It’s built by crafting each part, the stages, and understanding the order and way to piece it together.
When you understand the parts, to create the whole you end up with the whole.
When you know what the whole is but don’t understand the parts, you end up with a big mess on the ground.
When creating an offer you need to know the 6 simple foundations, then do them all well.
An offer isn’t confusing or overwhelming when you know the parts.
But when you don’t understand the parts and try to create from the big picture, you get overwhelmed.
When you know the nuances of the 6 foundations,
- Promise
- Price
- Urgency
- Risk Reversal
- Scarcity
- Bonuses
You just create,
Do more, then better.
And you will make sales.
What would my business look like if my offer spoke to my ideal client directly?
Until next time,
Keep Smashing Growth Ceilings.
Justin “Offer Architect” Wiseman
