She was staring at me.
With a frown that I really wanted to turn upside down.
I had been here before….
Over and over…
So I knew with some certainty that it wasn’t going to happen.
Her new car.
4 months old,
Was shuddering along,
It felt like the teeth-rattling shake of a 1990s washing machine trying to escape the laundry.
She had been sold the dream by the new car guys,
Who had been told what to sell, and how to sell by the manufacturer.
Then she got herself a 30k nightmare.
She was promised all the perks and joys of a new car.
But her 89 Ford Laser was less hassle. The type of car that needed servicing and cleaning every so often, and never missed a beat.
I centered myself.
We can fix this in the next couple of days. We have parts available for it.
I knew what was coming.
A tirade of emotions.
“I want my money back. I looked it up online and this is a big problem these cars have. Why did they sell me a car and how good they were when they have these issues?”
Offer Integrity can make or break a business.
Over-promising and under-delivering may lead to money on the front end, but big problems in the back end.
This car company, which we shall call Voldemort because we shall not say its name, released a vehicle and continued to sell it for years even with problems.
This put the car salesman, the car dealers, the technicians, the brand itself all in jeopardy. And in really challenging situations.
Because the vehicle did not match the offer.
The product wasn’t ready.
It could not be marketed with truth.
Over-promised, under-delivered.
The coaching industry is full of this.
Gun marketers. Average coaches.
And it’s not the coaches fault either.
They are bombarded with “Make x amount, in x weeks with our xxx model”.
And so they learn how to do it with the intention of making money.
And are never warned about the dark side.
Which makes their business looks like this,
Average coaching
Hyped-up, exaggerated offers.
Under delivery.
If your product isn’t a no-brainer, then your offer shouldn’t be either.
Your offer needs to promise what you deliver.
Not more.
Not exaggerated.
And created with the intention of creating product and offer alignment, therefore integrity.
Yes its purpose is to generate sales, but it shoudn’t be created with that as the only rule.
Kill it in delivery.
Create integrity-based offers to match.
Deliver beyond the promise.
And watch your brand and your business grow.
Until next week.
Keep Smashing Growth Ceilings,
Justin “Offer Engineer” Wiseman
Mindset and Business Coach
7 Figure Entrepreuneur
