In the world of service-based businesses, success is often measured by the bottom line—how much profit you’re making.
But for those truly driven by a purpose, the journey is about much more than just numbers.
It’s about maximising profit while also fulfilling a deeper mission and unlocking the full potential of your business and yourself.
Profit is essential for any business, but it’s not just about making money for the sake of it.
We aren’t selling our souls for money, nor at the other end of the spectrum and giving away our service for free.
For service business owners, profit is a resource that enables you to do more, serve more, and reach more people.
When you view profit through this lens, it becomes a tool for growth and expansion.
Your profit has a purpose.
To maximise profit with purpose, you want to make sure you have a goal for the profit you make.
Make meaning with your money.
Every business has a reason for being, but service businesses are often rooted in a desire to make a difference.
That is why I love working with service-based business owners who have a big heart.
Whether you’re providing coaching or another form of service, your work likely stems from a calling to do what you do.
I know I have it. I can’t deny it.
And I couldn’t stop serving now even if everything was taken from me. I’d find another way to serve.
I know you have that in you, too.
Keeping your purpose front and centre of your mind ensures that your actions are aligned with your mission, and it helps you make decisions that are not only profitable but also meaningful.
This helps to then build a business you love and not one you want to burn to the ground.
So, how do you unlock your full potential in a business that isn’t just about the dollars through the door?
💡 It requires more than just hard work, blood, sweat and tears.
💡 It requires self-awareness and a willingness to grow.
💡 It’s about realising that the only limits you have are the ones you place on yourself.
Another critical aspect of unlocking your potential is surrounding yourself with the right support system.
This could be in the form of mentors, coaches, or a community of like-minded business owners.
Having people who believe in you and your mission can provide the encouragement and guidance you need to push past obstacles and reach new heights.
I know that on my journey, what I have been able to do has been because of the people I have put in my corner.
The ultimate goal, I think anyway, is to create a synergy between profit, purpose, and potential.
While profit is the lifeblood of any business, purpose provides direction and meaning, and potential represents the boundless opportunities for growth and impact.
When profit, purpose, and potential are in balance, your business becomes more than just a source of income—it becomes a powerful force for making a difference in humanity, and you are growing and evolving along the way.
That’s why in my private coaching, I focus on empowering service business owners to maximise profit, fulfil their purpose, and unlock their full potential.
This synergy of profit, purpose and potential creates a ripple effect that extends far beyond your immediate sphere of influence.
You’re not only achieving financial success, but you’re also making a lasting impact on your clients, your community, and the world.
Your life’s mission is to discover your purpose and pour your heart and soul into bringing it to life.
Tanya “Growth Coach” Cross
Leadership Coach & The Coaches Coach
Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)
