“I don’t want to be seen as salesy”
“I don’t want to sell people”
These are 2 of the most common sentences I hear from female coaches.
And when you ask them what they mean by selling, you often find the meanings.
Forcing, manipulating, convincing, pushing.
And so it’s not that they don’t want to sell, in the real meaning of the word.
Which is to serve.
It’s that the actions and meaning they have associated to selling, that is the problem.
And it normally isn’t their fault.
They have had an experience where they have been forced into a decision, manipulated by what they shared, pushed until they decided or convinced and then had regret or challenges afterwards.
And so,
The meaning of selling to them, is associated to a painful experience, that had these dynamics play out.
And so they think that this is what they have to do in business for clients to join. So avoid anything that has to do with “Sales”.
And so they struggle to:
Build their coaching business.
Have a steady stream of clients, and therefore income.
Having doubt and uncertainty in their dream.
And their mind is consumed with the fear of
Being back in a job they hate or never leaving the one they have.
And their dreams going by the wayside.
And so if this is you I have one question.
What are you going to have more gratitude for at the end of you life?
Overcoming the resistance to sell, getting your service to the world and building a life you envisioned”
Or
That you held onto your perceptions of sales and never made the impact?
I don’t know which one it is for you.
But if service is really for you.
I know which one it will be.
Until next week,
Keep Smashing Growth Ceilings,
Justin Wiseman
