Inauthentic stagnation

Slap!

John* slammed his hand down on the table in frustration.

His image shook on my zoom screen, like a boggle head on a dashboard going over an outback Australian dirt track…

He came into the session feeling defeated and hopeless.

He wasn’t generating many new leads. They were still onboarding the same amount of new clients each month. It didn’t matter what new tactics he tried he just couldn’t grow. He thought he needed new tactics.

But… Here is what we found.

He wanted to be liked by everyone. And being liked by everyone meant he was trying to please and be nice to everyone. And trying to please and be nice to everyone meant:

He didn’t share his authentic beliefs and ideas to stand out online… He was just, meh.
He hid his individuality, which made him look generic like he had no depth or substance. He was getting lost in the crowd.
He made content that “didn’t ruffle feathers”.
He just added value rather than being of value.
He didn’t hold prospects and clients fully accountable for their commitments and let them off with their excuses. (which pretty much led to some clients disliking him and led to some poor results, testimonies, and case studies).

He has what I call Inauthentic stagnation.

This meant he was not polarizing, then magnetizing his audience through his authenticity and individuality. He was hiding.

By being safe, not standing out, and showing up to be liked people weren’t attracted towards him or repulsed away from him, they just sat undecided, just consuming his content and ended up buying from others.

By being authentic and living in your individuality, you naturally polarize people and attract them towards you and repulse the people who aren’t fit to work with you. You become a magnet to your ideal client.

(This is true in all areas of life)

So we started to chip away at his need to be liked, he stepped up in his authenticity and started sharing more of himself, his beliefs, and ideas. As well as holding his clients and prospects accountable.

John* broke through the glass ceiling 5 weeks later with the same tactics and strategies, just with a new “I don’t give too much of a fuck” attitude.

I say ‘too much’ because we still have some work to do!

But, crazy right?

Until next week,

Keep Smashing Growth Ceilings

 

Justin Wiseman

Entrepreneur and Business Owner
Performance, Mindset + Business Coach
Demartini Method Facilitator

*John is not his real name.

P.S. Reply to this email if you have the tactics that work, but something inside of you is keeping you playing small.

Tanya Cross,

Coach

My mission is to educate and empower leaders like you in your awareness of yourself and others, in understanding your behaviour and why others behave the way they do and unlock the potential within yourself and those you influence.

In 2020, I launched the Maximum Growth community to make those insights accessible 24/7. (Well, almost 24/7. Still gotta sleep!)

I’m inspired to help you smash growth ceilings and, essentially, grow personally and professionally as a coach.

Private and group coaching available.

Privacy Policy

We take our customer’s privacy seriously and we will only collect, record, hold, store, disclose, transfer and use your personal information as outlined below. Data protection is a matter of trust and your privacy is important to us. We shall there fore only use your name and other information,

We take our customer’s privacy seriously and we will only collect, record, hold, store, disclose, transfer and use your personal information as outlined below. Data protection is a matter of trust and your privacy is important to us. We shall there fore only use your name and other information,

We take our customer’s privacy seriously and we will only collect, record, hold, store, disclose, transfer and use your personal information as outlined below. Data protection is a matter of trust and your privacy is important to us. We shall therefore only use your name and other information,

NOW LET’S MAKE IT COUNT.

Get The Ultimate Mindset Guide To Smashing Your Growth Ceilings

Can’t seem to grow your impact or income past a certain point? Learn how with 3 easy-to-do, business-growing, money flowing, and life-affirming steps. (Buckle your seatbelt, you’re about to be whipped into a storm of inspired action.)

PS. We promise to only send you awesome stuff.

Privacy Policy