Slap!
John* slammed his hand down on the table in frustration.
His image shook on my zoom screen, like a boggle head on a dashboard going over an outback Australian dirt track…
He came into the session feeling defeated and hopeless.
He wasn’t generating many new leads. They were still onboarding the same amount of new clients each month. It didn’t matter what new tactics he tried he just couldn’t grow. He thought he needed new tactics.
But… Here is what we found.
He wanted to be liked by everyone. And being liked by everyone meant he was trying to please and be nice to everyone. And trying to please and be nice to everyone meant:
- He didn’t share his authentic beliefs and ideas to stand out online… He was just, meh.
- He hid his individuality, which made him look generic like he had no depth or substance.
- He was getting lost in the crowd.He made content that “didn’t ruffle feathers”.
- He just added value rather than being of value.
- He didn’t hold prospects and clients fully accountable for their commitments and let them off with their excuses. (which pretty much led to some clients disliking him and led to some poor results, testimonies, and case studies).
He has what I call Inauthentic stagnation.
This meant he was not polarizing, then magnetizing his audience through his authenticity and individuality. He was hiding.
By being safe, not standing out, and showing up to be liked people weren’t attracted towards him or repulsed away from him, they just sat undecided, just consuming his content and ended up buying from others.
By being authentic and living in your individuality, you naturally polarize people and attract them towards you and repulse the people who aren’t fit to work with you. You become a magnet to your ideal client.
(This is true in all areas of life)
So we started to chip away at his need to be liked, he stepped up in his authenticity and started sharing more of himself, his beliefs, and ideas. As well as holding his clients and prospects accountable.
John* broke through the glass ceiling 5 weeks later with the same tactics and strategies, just with a new “I don’t give too much of a fuck” attitude.
I say ‘too much’ because we still have some work to do!
But, crazy right?
Until next week,
Keep Smashing Growth Ceilings
Justin Wiseman
Entrepreneur and Business Owner
Performance, Mindset + Business Coach
Demartini Method Facilitator
*John is not his real name.
P.S. Reply to this email if you have the tactics that work, but something inside of you is keeping you playing small.
