As a coach, the decisions you make shape the direction of your business and influence its growth.
Every choice, from client interactions to business strategy, influences your success and the results you create for others. And, of course, for yourself.
However, many coaches find themselves caught in cycles of indecision, over-analysis, or hesitation, which stalls progress and can chip away at their worth.
Decisions as Catalysts for Growth
Every decision you make in your coaching business contributes to your long-term evolution. No matter how small or big, they are building or breaking your business.
Whether refining your niche, setting your pricing, or choosing your marketing strategy, decisions act as turning points that determine direction.
Coaches we are working with in Maximum Growth are making decisions around defining your coaching focus, structuring their offers between one-on-one, group coaching, or online programs, pricing their services by balancing affordability with the value of transformation or scaling their business by knowing when to expand, delegate, or pivot.
Clarity in your decisions allows you to build a business that aligns with your identity, your values, and long-term vision
So Why Coaches Struggle with Decisions?
Many coaches hesitate because they fear making mistakes. Which is a catch-22 – because you help others to dissolve their fears… but you get stuck in your own.
Every decision, even indecision, provides feedback that sharpens your clarity and business acumen.
Another factory in why coaches struggle is they naturally seek guidance from mentors, peers, or industry trends.
However, over-reliance on external opinions can create doubt and uncertainty. Too many opinions spoil the broth – Not sure if that is how you use the saying but let’s roll with it.
With endless strategies, methods, and advice available, the pressure to make the ‘perfect’ decision can be overwhelming.
The best decisions come from aligning with who you are.
And then bringing that to the world.
Sometimes, hesitation isn’t about failure, it’s about success.
Bigger decisions lead to greater responsibility, visibility, and challenges.
As we step into February, whether you have big or small decisions to make, every choice is a step forward.
Instead of fearing the weight of decision-making, see it as an opportunity to refine your vision, step into your authority, and align your business with the impact you want to create.
Trust that no decision is final or fatal, only a stepping stone on your journey.
So, what decision will you commit to today?
The future of your coaching practice depends on it.
If you feel the drive to build a coaching business, then hit “Yes” and let’s start a conversation today to see how we can help you.
Tanya Cross
Leadership Coach & The Coaches Coach
Master Certified Demartini Method Facilitator
BAppSoSc (Counselling)
